In a small saucepan over medium heat, combine coconut milk, strawberries, lemon juice and erythritol. Stir to combine until erythritol has dissolved and strawberries are softened, about 8 minutes.

Remove from heat and stir in the gelatin and vanilla (this is also when you’ll add the coloring if you’re using it).

Use an immersion blender** to combine the ingredients and remove any lumps from the strawberries or gelatin — your ingredients should be as smooth as possible.

Place your gummy molds on a cookie sheet (this helps move them more easily) and pour the gummy mixture into the molds, leaving a little room at the top so it doesn’t spill. I do this using a small measuring cup.***

Place your molds in the freezer for 12-15 minutes, or until the gummies have hardened, and enjoy!